A Milestone Moment: MAD Shoes at London Fashion Week with Fashion Crossover London

September 21st, 2025 - a day I will always hold close to my heart. As the founder and designer behind MAD Shoes, I had the honour of being selected as one of just 15 emerging designers to showcase a collection at Fashion Crossover London Presents: The World Gallery - Fashion Show, officially part of London Fashion Week, September 2025. This wasn’t just another date in the calendar. It was a dream come true, the result of the hard work my team and I put into bringing the MAD Shoes story to life.

The Experience: more than satin stilettos, more than a fashion show

From the moment I stepped into the venue, in the heart of London, I knew this was going to be special. Surrounded by talent from across the globe, each with their own vision and voice, I felt humbled and deeply proud to take my place among them. The professionalism and dedication from the Fashion Crossover London team were beyond impressive. Every detail was meticulously planned, yet the atmosphere remained warm and inclusive. It truly felt like a celebration of creativity, diversity, and craftsmanship, values that MAD Shoes is built upon.

A turning point for MAD Shoes

This event marked a significant milestone for me personally, but also for MAD Shoes as a brand. Initially, I was driven by a desire to create footwear that defied convention, evening stilettoes that express personality, provoke emotion, and walk the line between fashion and art. To now be recognised at  London Fashion Week is both surreal and affirming.

It’s a reminder that staying true to your vision, even when the road is anything but easy, does lead somewhere meaningful. I am beyond grateful for everyone who has supported me on this journey: from mentors and collaborators, to friends and family who’ve been there through every high and low. And of course, to the Fashion Crossover London team for seeing something in MAD Shoes and giving it space to shine. This is just the beginning.

What’s Next

Being part of London Fashion Week has only deepened my commitment to pushing boundaries and refining the MAD Shoes story. Expect new designs, bold experiments, and more chances to express what it means to walk your own path - literally and creatively. Thank you for being part of this moment. If you were at the show or have been following from afar, your support means the world.