Mad Stories
2026 Retrospective | Where we started and where we are
A short retrospective of the very mad journey we have been on.
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Our first store opening in Romania - How (not) to open a brick-and-mortar store in 48 hours
How we opened our first brick-and-mortar store in Romania, in the beautiful Palas Mall.
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Mad Shoes & Octavia Chiru: a collaboration to keep an eye on
A short story of how we created the Mad about Berlin collection, in collaboration with Octavia Chiru.
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A Milestone Moment: MAD Shoes at London Fashion Week with Fashion Crossover London
September 21st, 2025 - a day I will always hold close to my heart. As the founder and designer behind MAD Shoes, I had the honour of being selected as one of just 15 emerging designers to showcase ...
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Building a Brand with Purpose: A Custom Approach to PR and Influencer Marketing at The MAD Shoes
Marketing for product-based businesses, especially in luxury fashion, has evolved, with PR and influencer marketing leading the transformation. It's now about creating genuine connections. Consumer...
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12 mistakes & 12 lessons learned from last year’s MAD journey
What did we learn from last year’s journey? Quite a lot. But learning often requires trial and error - and we certainly made our share of mistakes along the way. Each misstep came with valuable ins...
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MAD Shoes vs the lessons learned in 2024: a year of growth & discovery
Let’s talk more about the product(s) behind the MAD brand - aka the shoes (and since this November, the necklace). Although I’ve been an entrepreneur for as long as I can remember, this is my fir...
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MAD Shoes x Vogue UK, a milestone moment worth celebrating
“Am I chasing a dream that’s too ambitious?”, “Am I crazy for launching a high-end shoe brand in these tough times?”, “Should I just give up?” These are just a few of the questions that I kept aski...
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MAD Shoes vs. products in other industries: marketing lessons from high-end product campaigns
Over the past few weeks, I’ve talked a lot about the story behind the MAD brand, including the concept, the UVP, the collaborators & artists, the process, as well as some of the mistakes, lesso...
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The MAD Shoes vs the MAD process: a story of passion & craftsmanship
When I started MAD Shoes, I knew from the start that I didn’t want to create just another shoe brand. The vision I had in mind was to create a testament of craftsmanship. I wanted each shoe to capt...
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