Mad Stories
The MAD Shoes vs. the customer - an in-depth analysis of our target audience
When I launched MAD Shoes, I often thought about the women who would wear my heels. “Aside from myself, how many MAD women out there would wear a classic stiletto in fuchsia pink?” I kept wondering...
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The MAD Shoes vs. the market - lessons learned from our competitor analysis
Given our expertise in digital marketing, the next logical step was to start a competitor analysis and identify market trends, consumer preferences, and gaps in the market. Even though I had a clea...
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Our approach: The MAD Shoes research phase
But first, some context. When we started, all we had was a mad idea and a minimal budget. We wanted to create a limited line of shoes (two models) for women, featuring a wider sole and a unique acc...
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We're all mad here! The end is the beginning!
Launching a business is rather easy. Making sure that business thrives is the difficult part. The MAD Shoes will soon turn 1 year old. As a result, I’ve decided to start a series of newsletters th...
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Timeless High Heels: Inspiration from Iconic Women
High heels have long been a symbol of power, confidence, and sophistication, often worn by iconic women who have left a visible mark on history. From classic designs to innovative styles, these ti...
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Why should you invest in a high-quality pair of heels?
From avant-garde architectural designs to whimsical and playful motifs, high heels have become a medium through which fashionistas express their unique style and make a bold statement. The versatil...
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The MAD Shoes | On the red carpet at the Emmy International Awards, 75th edition!
Jan 6, 2024, marks a surreal start of the year for the team at MAD Shoes. And I choose to believe that when hard work meets just the right amount of luck, the outcome is extraordinary. Our MAD in ...
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MAD Shoes | The story of the brand, made in Romania
Read the story of the shoe brand that blends an entrepreneur's passion for satin shoes with the collective passion for art of exceptional artisans.
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