Mad Stories
The MAD Shoes vs. the UVP: how to create an emotional connection
When the first thought of launching a shoe brand came to mind, I knew I wanted to create something different. As a fashion lover and shoe addict, my vision was a pair of high-heeled stilettos in fu...
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The MAD Shoes vs. the artists & collaborators: our vision, their talent
When vision meets exquisite craftsmanship, the end result is a handmade product that tells a unique story. The story of MAD Shoes is rooted in the talent of the people we work with; the artists a...
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The MAD Shoes vs. the suppliers - trust your intuition, it never disappoints
I believe that without reliable suppliers, any product-based business is at risk of failure. However, finding the right suppliers is a journey in itself. For MAD Shoes, the first supplier we soug...
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The MAD Shoes vs. the customer - an in-depth analysis of our target audience
When I launched MAD Shoes, I often thought about the women who would wear my heels. “Aside from myself, how many MAD women out there would wear a classic stiletto in fuchsia pink?” I kept wondering...
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The MAD Shoes vs. the market - lessons learned from our competitor analysis
Given our expertise in digital marketing, the next logical step was to start a competitor analysis and identify market trends, consumer preferences, and gaps in the market. Even though I had a clea...
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Our approach: The MAD Shoes research phase
But first, some context. When we started, all we had was a mad idea and a minimal budget. We wanted to create a limited line of shoes (two models) for women, featuring a wider sole and a unique acc...
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We're all mad here! The end is the beginning!
Launching a business is rather easy. Making sure that business thrives is the difficult part. The MAD Shoes will soon turn 1 year old. As a result, I’ve decided to start a series of newsletters th...
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Timeless High Heels: Inspiration from Iconic Women
High heels have long been a symbol of power, confidence, and sophistication, often worn by iconic women who have left a visible mark on history. From classic designs to innovative styles, these ti...
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Why should you invest in a high-quality pair of heels?
From avant-garde architectural designs to whimsical and playful motifs, high heels have become a medium through which fashionistas express their unique style and make a bold statement. The versatil...
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The MAD Shoes | On the red carpet at the Emmy International Awards, 75th edition!
Jan 6, 2024, marks a surreal start of the year for the team at MAD Shoes. And I choose to believe that when hard work meets just the right amount of luck, the outcome is extraordinary. Our MAD in ...
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