Mad Stories
The MAD Shoes vs. the UVP: how to create an emo...
When the first thought of launching a shoe brand came to mind, I knew I wanted to create something different. As a fashion lover and shoe addict, my vision was...
The MAD Shoes vs. the UVP: how to create an emo...
When the first thought of launching a shoe brand came to mind, I knew I wanted to create something different. As a fashion lover and shoe addict, my vision was...
The MAD Shoes vs. the artists & collaborators: ...
When vision meets exquisite craftsmanship, the end result is a handmade product that tells a unique story. The story of MAD Shoes is rooted in the talent of the...
The MAD Shoes vs. the artists & collaborators: ...
When vision meets exquisite craftsmanship, the end result is a handmade product that tells a unique story. The story of MAD Shoes is rooted in the talent of the...
The MAD Shoes vs. the suppliers - trust your in...
I believe that without reliable suppliers, any product-based business is at risk of failure. However, finding the right suppliers is a journey in itself. For MAD Shoes, the first...
The MAD Shoes vs. the suppliers - trust your in...
I believe that without reliable suppliers, any product-based business is at risk of failure. However, finding the right suppliers is a journey in itself. For MAD Shoes, the first...
The MAD Shoes vs. the customer - an in-depth an...
When I launched MAD Shoes, I often thought about the women who would wear my heels. “Aside from myself, how many MAD women out there would wear a classic stiletto...
The MAD Shoes vs. the customer - an in-depth an...
When I launched MAD Shoes, I often thought about the women who would wear my heels. “Aside from myself, how many MAD women out there would wear a classic stiletto...
The MAD Shoes vs. the market - lessons learned ...
Given our expertise in digital marketing, the next logical step was to start a competitor analysis and identify market trends, consumer preferences, and gaps in the market. Even though I...
The MAD Shoes vs. the market - lessons learned ...
Given our expertise in digital marketing, the next logical step was to start a competitor analysis and identify market trends, consumer preferences, and gaps in the market. Even though I...
Our approach: The MAD Shoes research phase
But first, some context. When we started, all we had was a mad idea and a minimal budget. We wanted to create a limited line of shoes (two models) for...
Our approach: The MAD Shoes research phase
But first, some context. When we started, all we had was a mad idea and a minimal budget. We wanted to create a limited line of shoes (two models) for...