Mad Stories
Building a Brand with Purpose: A Custom Approac...
Marketing for product-based businesses, especially in luxury fashion, has evolved, with PR and influencer marketing leading the transformation. It's now about creating genuine connections. Consumers crave authentic stories, not polished...
Building a Brand with Purpose: A Custom Approac...
Marketing for product-based businesses, especially in luxury fashion, has evolved, with PR and influencer marketing leading the transformation. It's now about creating genuine connections. Consumers crave authentic stories, not polished...
12 mistakes & 12 lessons learned from last year...
What did we learn from last year’s journey? Quite a lot. But learning often requires trial and error - and we certainly made our share of mistakes along the way....
12 mistakes & 12 lessons learned from last year...
What did we learn from last year’s journey? Quite a lot. But learning often requires trial and error - and we certainly made our share of mistakes along the way....
MAD Shoes vs the lessons learned in 2024: a yea...
Let’s talk more about the product(s) behind the MAD brand - aka the shoes (and since this November, the necklace). Although I’ve been an entrepreneur for as long as...
MAD Shoes vs the lessons learned in 2024: a yea...
Let’s talk more about the product(s) behind the MAD brand - aka the shoes (and since this November, the necklace). Although I’ve been an entrepreneur for as long as...
MAD Shoes x Vogue UK, a milestone moment worth ...
“Am I chasing a dream that’s too ambitious?”, “Am I crazy for launching a high-end shoe brand in these tough times?”, “Should I just give up?” These are just a...
MAD Shoes x Vogue UK, a milestone moment worth ...
“Am I chasing a dream that’s too ambitious?”, “Am I crazy for launching a high-end shoe brand in these tough times?”, “Should I just give up?” These are just a...
MAD Shoes vs. products in other industries: mar...
Over the past few weeks, I’ve talked a lot about the story behind the MAD brand, including the concept, the UVP, the collaborators & artists, the process, as well as...
MAD Shoes vs. products in other industries: mar...
Over the past few weeks, I’ve talked a lot about the story behind the MAD brand, including the concept, the UVP, the collaborators & artists, the process, as well as...
The MAD Shoes vs the MAD process: a story of pa...
When I started MAD Shoes, I knew from the start that I didn’t want to create just another shoe brand. The vision I had in mind was to create a...
The MAD Shoes vs the MAD process: a story of pa...
When I started MAD Shoes, I knew from the start that I didn’t want to create just another shoe brand. The vision I had in mind was to create a...