Mad Stories
MAD Shoes vs the lessons learned in 2024: a year of growth & discovery
Let’s talk more about the product(s) behind the MAD brand - aka the shoes (and since this November, the necklace). Although I’ve been an entrepreneur for as long as I can remember, this is my fir...
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MAD Shoes x Vogue UK, a milestone moment worth celebrating
“Am I chasing a dream that’s too ambitious?”, “Am I crazy for launching a high-end shoe brand in these tough times?”, “Should I just give up?” These are just a few of the questions that I kept aski...
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The MAD Shoes vs. the market - lessons learned from our competitor analysis
Given our expertise in digital marketing, the next logical step was to start a competitor analysis and identify market trends, consumer preferences, and gaps in the market. Even though I had a clea...
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