Mad Stories

MAD Shoes vs the lessons learned in 2024: a year of growth & discovery

MAD Shoes vs the lessons learned in 2024: a yea...

  Let’s talk more about the product(s) behind the MAD brand - aka the shoes (and since this November, the necklace). Although I’ve been an entrepreneur for as long as...

MAD Shoes vs the lessons learned in 2024: a yea...

  Let’s talk more about the product(s) behind the MAD brand - aka the shoes (and since this November, the necklace). Although I’ve been an entrepreneur for as long as...

MAD Shoes x Vogue UK, a milestone moment worth celebrating

MAD Shoes x Vogue UK, a milestone moment worth ...

“Am I chasing a dream that’s too ambitious?”, “Am I crazy for launching a high-end shoe brand in these tough times?”, “Should I just give up?” These are just a...

MAD Shoes x Vogue UK, a milestone moment worth ...

“Am I chasing a dream that’s too ambitious?”, “Am I crazy for launching a high-end shoe brand in these tough times?”, “Should I just give up?” These are just a...

MAD Shoes vs. products in other industries: marketing lessons from high-end product campaigns

MAD Shoes vs. products in other industries: mar...

Over the past few weeks, I’ve talked a lot about the story behind the MAD brand, including the concept, the UVP, the collaborators & artists, the process, as well as...

MAD Shoes vs. products in other industries: mar...

Over the past few weeks, I’ve talked a lot about the story behind the MAD brand, including the concept, the UVP, the collaborators & artists, the process, as well as...

MAD shoes glass heart for satin heels

The MAD Shoes vs the MAD process: a story of pa...

When I started MAD Shoes, I knew from the start that I didn’t want to create just another shoe brand. The vision I had in mind was to create a...

The MAD Shoes vs the MAD process: a story of pa...

When I started MAD Shoes, I knew from the start that I didn’t want to create just another shoe brand. The vision I had in mind was to create a...

The MAD Shoes vs. the UVP: how to create an emotional connection

The MAD Shoes vs. the UVP: how to create an emo...

When the first thought of launching a shoe brand came to mind, I knew I wanted to create something different. As a fashion lover and shoe addict, my vision was...

The MAD Shoes vs. the UVP: how to create an emo...

When the first thought of launching a shoe brand came to mind, I knew I wanted to create something different. As a fashion lover and shoe addict, my vision was...

The MAD Shoes vs. the artists & collaborators: our vision, their talent

The MAD Shoes vs. the artists & collaborators: ...

  When vision meets exquisite craftsmanship, the end result is a handmade product that tells a unique story. The story of MAD Shoes is rooted in the talent of the...

The MAD Shoes vs. the artists & collaborators: ...

  When vision meets exquisite craftsmanship, the end result is a handmade product that tells a unique story. The story of MAD Shoes is rooted in the talent of the...