Mad Stories

Building a Brand with Purpose: A Custom Approach to PR and Influencer Marketing at The MAD Shoes

Marketing for product-based businesses, especially in luxury fashion, has evolved, with PR and influencer marketing leading the transformation. It's now about creating genuine connections. Consumer...

12 mistakes & 12 lessons learned from last year’s MAD journey

What did we learn from last year’s journey? Quite a lot. But learning often requires trial and error - and we certainly made our share of mistakes along the way. Each misstep came with valuable ins...

MAD Shoes vs the lessons learned in 2024: a year of growth & discovery

  Let’s talk more about the product(s) behind the MAD brand - aka the shoes (and since this November, the necklace). Although I’ve been an entrepreneur for as long as I can remember, this is my fir...

MAD Shoes x Vogue UK, a milestone moment worth celebrating

“Am I chasing a dream that’s too ambitious?”, “Am I crazy for launching a high-end shoe brand in these tough times?”, “Should I just give up?” These are just a few of the questions that I kept aski...

MAD Shoes vs. products in other industries: marketing lessons from high-end product campaigns

Over the past few weeks, I’ve talked a lot about the story behind the MAD brand, including the concept, the UVP, the collaborators & artists, the process, as well as some of the mistakes, lesso...

The MAD Shoes vs the MAD process: a story of passion & craftsmanship

When I started MAD Shoes, I knew from the start that I didn’t want to create just another shoe brand. The vision I had in mind was to create a testament of craftsmanship. I wanted each shoe to capt...

The MAD Shoes vs. the UVP: how to create an emotional connection

When the first thought of launching a shoe brand came to mind, I knew I wanted to create something different. As a fashion lover and shoe addict, my vision was a pair of high-heeled stilettos in fu...

The MAD Shoes vs. the artists & collaborators: our vision, their talent

  When vision meets exquisite craftsmanship, the end result is a handmade product that tells a unique story. The story of MAD Shoes is rooted in the talent of the people we work with; the artists a...

The MAD Shoes vs. the suppliers - trust your intuition, it never disappoints

  I believe that without reliable suppliers, any product-based business is at risk of failure. However, finding the right suppliers is a journey in itself. For MAD Shoes, the first supplier we soug...

The MAD Shoes vs. the customer - an in-depth analysis of our target audience

When I launched MAD Shoes, I often thought about the women who would wear my heels. “Aside from myself, how many MAD women out there would wear a classic stiletto in fuchsia pink?” I kept wondering...