Mad Stories
The MAD Shoes vs. the suppliers - trust your in...
I believe that without reliable suppliers, any product-based business is at risk of failure. However, finding the right suppliers is a journey in itself. For MAD Shoes, the first...
The MAD Shoes vs. the suppliers - trust your in...
I believe that without reliable suppliers, any product-based business is at risk of failure. However, finding the right suppliers is a journey in itself. For MAD Shoes, the first...
The MAD Shoes vs. the customer - an in-depth an...
When I launched MAD Shoes, I often thought about the women who would wear my heels. “Aside from myself, how many MAD women out there would wear a classic stiletto...
The MAD Shoes vs. the customer - an in-depth an...
When I launched MAD Shoes, I often thought about the women who would wear my heels. “Aside from myself, how many MAD women out there would wear a classic stiletto...
The MAD Shoes vs. the market - lessons learned ...
Given our expertise in digital marketing, the next logical step was to start a competitor analysis and identify market trends, consumer preferences, and gaps in the market. Even though I...
The MAD Shoes vs. the market - lessons learned ...
Given our expertise in digital marketing, the next logical step was to start a competitor analysis and identify market trends, consumer preferences, and gaps in the market. Even though I...
Our approach: The MAD Shoes research phase
But first, some context. When we started, all we had was a mad idea and a minimal budget. We wanted to create a limited line of shoes (two models) for...
Our approach: The MAD Shoes research phase
But first, some context. When we started, all we had was a mad idea and a minimal budget. We wanted to create a limited line of shoes (two models) for...
We're all mad here! The end is the beginning!
Launching a business is rather easy. Making sure that business thrives is the difficult part. The MAD Shoes will soon turn 1 year old. As a result, I’ve decided to...
We're all mad here! The end is the beginning!
Launching a business is rather easy. Making sure that business thrives is the difficult part. The MAD Shoes will soon turn 1 year old. As a result, I’ve decided to...
Timeless High Heels: Inspiration from Iconic Women
High heels have long been a symbol of power, confidence, and sophistication, often worn by iconic women who have left a visible mark on history. From classic designs to innovative...
Timeless High Heels: Inspiration from Iconic Women
High heels have long been a symbol of power, confidence, and sophistication, often worn by iconic women who have left a visible mark on history. From classic designs to innovative...