Mad Stories
MAD Shoes vs. products in other industries: mar...
Over the past few weeks, I’ve talked a lot about the story behind the MAD brand, including the concept, the UVP, the collaborators & artists, the process, as well as...
MAD Shoes vs. products in other industries: mar...
Over the past few weeks, I’ve talked a lot about the story behind the MAD brand, including the concept, the UVP, the collaborators & artists, the process, as well as...
The MAD Shoes vs the MAD process: a story of pa...
When I started MAD Shoes, I knew from the start that I didn’t want to create just another shoe brand. The vision I had in mind was to create a...
The MAD Shoes vs the MAD process: a story of pa...
When I started MAD Shoes, I knew from the start that I didn’t want to create just another shoe brand. The vision I had in mind was to create a...
The MAD Shoes vs. the UVP: how to create an emo...
When the first thought of launching a shoe brand came to mind, I knew I wanted to create something different. As a fashion lover and shoe addict, my vision was...
The MAD Shoes vs. the UVP: how to create an emo...
When the first thought of launching a shoe brand came to mind, I knew I wanted to create something different. As a fashion lover and shoe addict, my vision was...
The MAD Shoes vs. the artists & collaborators: ...
When vision meets exquisite craftsmanship, the end result is a handmade product that tells a unique story. The story of MAD Shoes is rooted in the talent of the...
The MAD Shoes vs. the artists & collaborators: ...
When vision meets exquisite craftsmanship, the end result is a handmade product that tells a unique story. The story of MAD Shoes is rooted in the talent of the...
The MAD Shoes vs. the suppliers - trust your in...
I believe that without reliable suppliers, any product-based business is at risk of failure. However, finding the right suppliers is a journey in itself. For MAD Shoes, the first...
The MAD Shoes vs. the suppliers - trust your in...
I believe that without reliable suppliers, any product-based business is at risk of failure. However, finding the right suppliers is a journey in itself. For MAD Shoes, the first...
The MAD Shoes vs. the customer - an in-depth an...
When I launched MAD Shoes, I often thought about the women who would wear my heels. “Aside from myself, how many MAD women out there would wear a classic stiletto...
The MAD Shoes vs. the customer - an in-depth an...
When I launched MAD Shoes, I often thought about the women who would wear my heels. “Aside from myself, how many MAD women out there would wear a classic stiletto...